Much-needed

My mind needs a vacation
So it's going to daydream.

Candy Makes Us Children

Skittles =)

C'est Vrai

Trust your Family to make anything seem alright...

 

Image off the Internet

...even you! =)

True Story

I am the undisputed ruler of Brokedom.

Image off the Internet

Heart of Life

This track's playing on loop today:

Subliminal, afternoon-y and soulful - that's how I'd describe his voice.

After Knopfler, it's Mayer I turn to for anytime-comforting, anytime-daydreaming, anytime-loving.

JM - 'Half of My Heart' belongs to you.

Melting Moments

My current favourite ad is the one for/from Aviva Life Insurance - the multiple roles played by a Father.

And no, not because it features Sachin Tendulkar, the brand ambassador.

I love how simply and beautifully the relationship for a father and son is portrayed in this ad by BBDO India.

Ads like these reinforce my belief that I just cannot become a copywriter and that if I was one, I'd do complete injustice to the role.

The copy in this ad makes nod your head in agreement with phrases like 'friend-friend', 'cake-shake' and more. One of the copywriters of this ad is Josy Paul (who taught us a module in Creativity in XIC). So grateful to have been able to learn from this crazy, brilliant man.

The characters fit in beautifully and the cinematography is lovely. Uhm, but one thing that ticks me off, though, is the videography in the span 00:01 - 00:03. I hope the incomplete shot of the father's face/head was deliberate and not a mistake. But I forgive it, anyhow, for the wonders outweigh the rest. 

Then the Music - heartening as it is, it sounds very familiar but I can't place the original (argh). That aside, Vijay Prakash's awesome, deep (and somehow kind, yes kind) vocals are just perfect for this ad. Can't imagine any other singer sing this jingle better.Who'd believe he's sung 'Beera' (with anything but kindness) from Raavan and 'Hosanna' (all soul) from Vinnaithandi Varuvaya. Versatility at its finest.

Psst...The fact that he is from Mysore, Karnataka makes him an instant favourite with me. *grin*

I've been watching this ad on loop for about the 47th time (honestly, I've lost count) and it still warms my heart every single time. It's after long than an ad has had such an effect on me.

36 seconds of pure love. =)

Games

Tales of Innocence;
All it took to melt her soul
was his reticence.